Breakout Session Descriptions
Aligning Strategy with Activity
To achieve big goals, you need to start with small bites. In this session you will learn how to set stretch goals and break them down into weekly and monthly proactive sales activities.
Culture & Team Development
This presentation is specifically for dealership owners, with an emphasis on those who have recently joined the ForeverLawn Family. We will cover culture and team development with a focus on high-performance recruiting, being an employer of choice, and benefits available to dealerships. We will also answer any and all questions regarding HR compliance, personnel, and the ForeverLawn Culture.
The Dealer’s Financial Toolkit for Success
“Dealer’s Financial Toolkit for Success” is geared towards all audiences, not just the financially savvy. This session will walk you through the most important areas of finances and accounting and provide you the tools you need to achieve financial success in your business.
Elevate Your Revenue: Leveraging DIGIDECK
This session will delve into the capabilities and functionality of the DIGIDECK platform. Explore how you can use this new tool to increase both reach and revenue for your dealership.
GolfGreens: Designing Dreams
There’s more to a GolfGreens project than just premium turf and a quality install. Discover how to elevate your GolfGreens business through utilizing world-class designs.
High-Performance Installations
What does a high-performance ForeverLawn installation team look like? Join us as we unpack how installation teams can take themselves to the next level. We will discuss what we’ve learned over the years and how you can help define high-performance installations in the future.
Inside the K9Grass Playbook
This session will clarify the mission, players’ roles, and explain how we will synchronize as a team — between the Dealers and the Home Office — to effectively execute the 2024 K9Grass Playbook and achieve success for your dealership.
Keys to Capitalizing on Playground Opportunities
Explore strategies for capitalizing on the rapidly expanding playground surfacing market and leveraging our brand to gain market share. Learn how new sales tools and new products can drive your expansion in a market projected to grow at an unprecedented pace.
LandScapes by ForeverLawn: A New Era
2024 is going to be an exciting year! Grab a seat and get caught up on the big changes for ForeverLawn Landscape. We will walk through what happened in 2023 that set the stage for opportunities in 2024, and learn what’s in store for the upcoming year.
Maximizing Marketing
By looking at the work we’ve done in the past year, we can envision the opportunities 2024 holds for our company and for your dealership. We will break down the assets and support the Marketing Team provides and how you can leverage these to maximize your dealership’s local and national impact.
Reinvention of the IST
We are shifting focus back to why the Installation Support Team was originally assembled in 2016, and are eager for feedback on how to best support you as you support your customers. We will discuss the past, exciting changes for this team, and how to best serve you in the future.
Salesforce — A Business-Building Tool
Explore the power of Salesforce by delving into the benefits and witnessing its business-building capabilities as Denise Karmie demonstrates the many ways FL Pacific Coast utilizes the Salesforce platform as a Customer Relationship Management (CRM) tool. You’ll walk away with tips, best practices, integration methods, and a comprehensive understanding of leveraging Salesforce for business growth.
SportsGrass: Creating a Superior System
This breakout will teach you how to create the ideal field system for any application. We’ll cover how to select the right combination of turf, infill, and base/pad and how to create a superior customer experience. We will also cover the new SportsGrass product structure.
Strategic Partnerships: What, Why, & How
Come learn about strategic partners and how they can help your dealership generate new business and build the brand. Hear from the Home Office about the new strategic partnerships ForeverLawn has collaborated with dealers to create including professional, collegiate, and high school sports, NASCAR, music and art festivals, and more.
Systems & Scaling — Business Owners Only
Where will your business be in 5 years?
10 years? While looking at ways to maximize the long-term value of your ForeverLawn business, we will discuss growth, scaling, and investigate several transition plan options.